Zsiga, Growing Up Together

I developed the concept and script for this AI brand film, created for POP MART's Zsiga brief, and led the film and AI production process.

My work covered visual development, AI image generation, asset selection, editing and post-production. I kept the character design, story progression and overall visual style consistent across the final film.

The project received Third Prize in the Animation category of the Jiangsu Division at the 16th National Advertising Art Design Competition for College Students in 2024.